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Millynneum worked with the NDA's Corporate Roundtable on a recent campaign themed "Buckle Up and Smile for Life." The landmark community education initiative raises oral health awareness and increases seat belt usage among African-Americans. The effort will stress the use of child safety seats and seat belts to combat the numbers of ethnic children who tragically perish in traffic accidents each year. Supported via a grant from the National Highway Traffic and Safety Administration, the effort will mobilize NDA chapters throughout the US, engaging their support and promotion of this important campaign to families in their care, as well as throughout the community. Activities focused on February, which is National Children's Dental Health Month as well as Black History Month.
The assignment includes:
- Development of NDA tool kit
- Liaison with NDA & Corporate Roundtable Executive Leadership
- Public Service Announcements
- Special Events
- Media Relations
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Millynneum has been selected to help define and implement marketing strategies for this important lifestyle/home furnishing and design book which describes urban interior design and Harlem's influence on the global design community. Published by Stewart Tabori & Chang, Harlem Style is currently available in bookstores nationwide.
The assignment includes:
- National author tour
- National television and radio appearances/interviews
- Print and interactive marketing strategy
- Grassroots community outreach
- Liaison with professional and influential audiences
- Liaison with mass market and ethnic bookstores nationwide
- Special events hosted by leading design industry manufacturers
and retailers
- Forging marketing channels through connections and contacts
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Through in-depth interviews with players, their families, coaches, teammates and league officials, Ron Thomas tells the largely untold story of what basketball was really like for the first black NBA players, including early superstars such as Maurice Stokes and Bill Russell, and the league's first black coaches. "They Cleared the Lane" is both informative and entertaining, full of anecdotes and little-known history. Ron Thomas is a former sports writer for the San Francisco Examiner and has covered the NBA for nine years.
The assignment includes:
- National media relations
- Special events
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